1. Interpretation and Definitions

1.1 Interpretation

Words with capitalized first letters have meanings defined under the following conditions. These definitions apply whether they appear in singular or plural.

1.2 Definitions

Account
A unique profile created for you to access and use the Service.

Application
The mobile application operated by Burn Inc.

Company
Burn Inc., referred to as “the Company”, “we”, “us”, or “our”.

Device
Any device capable of accessing the Service, such as a smartphone, tablet, or computer.

Personal Data
Any information that identifies, relates to, or could reasonably be linked to an individual. This may include identifiable health-related information.

Health Data
Information you provide related to physical characteristics, nutrition, health goals, or activity, such as weight, height, food logs, body metrics, and progress photos.

Usage Data
Data collected automatically through use of the Service, such as device information, analytics data, and interaction logs.

User Content
Photos, images, text, food entries, metadata, or other information that you upload or submit through the Service.

Website
Any website operated by Burn Inc.

You
The individual or organization accessing or using the Service.

2. Types of Data We Collect

We collect several categories of information to operate and improve the Service.

Certain categories may be considered health information, sensitive personal information, or biometric-adjacent data under applicable privacy laws.

2.1 Personal Data You Provide

When you create an Account or use the Service, we may collect:

• First name

• Last name

• Email address

• Optional profile information you choose to provide

2.2 Health and Nutrition Data

To provide calorie estimation and nutrition tracking features, we may collect:

• Weight

• Height

• Food logs and food data (including items photographed, scanned, or manually entered)

• Progress photos

• Nutrition goals

• Other health information you voluntarily provide

Providing certain data (such as food entries or photos) may be necessary for the Service to function properly.

2.3 User Content (Including Photos)

User Content may include:

• Photos of food uploaded for calorie analysis

• Progress photos

• Text entries or logs

• Metadata related to uploads

Important:
We may use anonymized or aggregated food images to improve our machine learning models, algorithms, and product features. When used for development purposes, these images are not associated with your identity.

Progress photos are not used for model training.

2.4 Usage Data

We automatically collect certain information when you use the Service, including:

• Device type and operating system

• Application version

• IP address

• Activity timestamps

• Crash logs

• Feature usage analytics

• Performance metrics

This data helps us maintain security, improve performance, and optimize the user experience.

2.5 Cookies and Tracking Technologies

Our website may use cookies, tags, and similar technologies to:

• Provide core functionality

• Analyze traffic and usage patterns

• Improve performance and security

The Application may use mobile identifiers for analytics and diagnostics.

Use of Third-Party AI Services

We may use third-party artificial intelligence (“AI”) service providers to support certain features of our app, such as generating responses, analyzing user inputs, or improving functionality.

Data We Share
When you use AI-powered features, we may transmit the following types of data to our AI service providers:

• User-provided content (such as text inputs, photos, or videos)

• Health and fitness information, if submitted through the app

• Device-related information (such as device identifiers)

• Limited account information (such as your name or email address), only where necessary to provide the feature

Third-Party Recipients
This data is shared with trusted third-party AI service providers (for example, cloud-based machine learning platforms) solely for the purpose of delivering and improving app functionality. These providers are contractually obligated to protect your data and may not use it for their own independent purposes.

User Consent
We will request your explicit consent before sending any personal data to a third-party AI service where required by applicable law or platform rules. You will be informed at the point of data collection when such sharing occurs, and you may choose not to use these features.

Purpose of Data Use
Data shared with AI providers is used only to:

• Provide AI-driven features and responses

• Improve app performance and user experience

• Maintain and troubleshoot the service

Data Protection and Safeguards
All third-party AI providers we work with are required to implement data protection measures that are equal to or stronger than those outlined in this Privacy Policy. We do not sell your personal data to these providers.

Additional Data Collection and Usage Transparency

We collect and use the following categories of data:

• Contact Information (Name, Email Address): Used to create and manage your account and provide app functionality

• Health & Fitness Data (Health, Fitness): Used to deliver core app features

• Financial Information (Payment Info): Used to process transactions

• User Content (Photos or Videos): Used to enable app features you choose to use

• Identifiers (Device ID): Used for app functionality and security

• Diagnostics (Crash Data): Used for analytics and improving app stability

This data may be collected directly from you, automatically through your device, or when you use specific app features.

3. How We Use Your Data

We use collected data for several purposes.

3.1 To Provide and Improve the Service

This includes:

• Food identification and calorie estimation

• Nutrition tracking

• Personalization and recommendations

• Machine learning model improvement

• Account management

• Service stability and debugging

3.2 Improving AI and Computer Vision Models

Food images and related User Content may be used to:

• Train and improve AI models

• Enhance calorie estimation accuracy

• Improve product performance

These uses rely on anonymized or aggregated data and are not connected to your identity.

3.3 Communications

We may contact you regarding:

• Product updates

• New features

• Service-related notifications

• Customer support responses

3.4 Marketing (Optional)

We may send promotional emails or product updates.
You may opt out of marketing communications at any time.

3.5 Legal and Compliance

Your information may be used to:

• Detect or prevent fraud or abuse

• Comply with legal obligations

• Protect our rights, property, and safety

3.6 Business Transfers

If Burn Inc. undergoes a merger, acquisition, financing event, or sale of assets, your information may be transferred as permitted by law.

4. Legal Bases for Processing (GDPR)

For users in jurisdictions governed by the General Data Protection Regulation (GDPR), we process data under the following legal bases:

• Your consent

• Performance of a contract

• Legitimate interests (such as improving services or maintaining security)

• Compliance with legal obligations

5. How We Share Personal Data

We may share information in the following circumstances.

5.1 Service Providers

We may share data with trusted vendors who help operate the Service, including providers for:

• Cloud hosting

• Analytics

• Customer support infrastructure

These providers are contractually obligated to protect your information.

5.2 Business Transfers

Information may be shared or transferred as part of mergers, acquisitions, or similar corporate transactions.

5.3 Legal Compliance

We may disclose information when required by law or when necessary to comply with legal obligations or regulatory requests.

5.4 With Your Consent

We may share information when you explicitly authorize or request us to do so.

5.5 Aggregated or Anonymized Data

We may share aggregated or de-identified data for:

• Research

• Analytics

• Business insights

We do not sell your Personal Data.

6. User Content and License Rights

By submitting User Content through the Service, you grant Burn Inc. a worldwide, royalty-free, sublicensable license to:

• Use

• Store

• Process

• Reproduce

• Modify

• Create derivative works from your content

This license is used solely to operate, maintain, and improve the Service, including internal AI model development.

We do not publicly display your photos or content without your explicit consent.

Progress photos are never used for model training.

7. Data Retention

We retain data only as long as necessary for the purposes described in this policy.

Typical retention periods include:

• Personal Data: while your account remains active

• Health Data: until you delete it or close your account

• Usage Data: shorter periods unless required for security or diagnostics

• Backups: retained temporarily under standard system practices

When data is no longer needed, it is deleted or anonymized, unless retention is legally required.

8. Data Transfers

Your information may be processed on servers located outside your jurisdiction.

When this occurs, we implement appropriate safeguards, including standard contractual clauses or equivalent protections where required by law.

9. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your Personal Data

• Correct inaccurate information

• Request deletion of your data

• Export your data

• Withdraw consent

• Object to certain processing

• Request restriction of processing

You may exercise these rights through account settings or by contacting us.

10. Deleting Your Personal Data

You may request deletion of:

• Your account

• Progress photos

• Food logs

• Profile information

Some data may be retained where required by law or for legitimate operational purposes.

11. Security

We implement administrative, technical, and physical safeguards designed to protect your information.

However, no online system can guarantee complete security.

12. Children’s Privacy

The Service is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13.

13. Third-Party Links

The Service may contain links to third-party websites or services.

We do not control the privacy practices of those third parties and are not responsible for their policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes occur:

• The updated policy will be posted within the Service or Website

• The “Last Updated” date will be revised

• Significant changes may be communicated via email or in-app notification

15. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy, you may contact us at:

Burn Inc.
Email: support@burncal.ai